KLM's free half-sandwich ends in October as buy-on-board takes over
KLM will replace its infamous free cheese-filled half-sandwich on European Economy flights with a buy-on-board service called Grand Café KLM, starting in October. Passengers will still receive a free stroopwafel and a choice of tea, coffee, water, or orange juice. After that, a cart will offer items for purchase, including a salmon egg wrap, yogurt with fruit and seeds, and pre-order options like poke bowls and Caesar salads. KLM says the move, tested for over a year, is about offering more choice, but it also aims to shore up lagging financial performance. Only Air France and ITA Airways remain among major European full-service carriers still providing free snacks and drinks in short-haul Economy.
the play
Book a KLM European flight before October to enjoy the free half-sandwich one last time, or plan to pre-order a meal if you want a hot option under the new buy-on-board model.
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This drop was reframed from a real reader question asked around the web. Written with the assistance of a language model in the voice of Amelia Yeaher.
